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I hear it almost everyday from agents that they have never seen a market this hot. Houses are under contract as soon as they are listed. So why do you even need to invest in a Professional Photographer for your listing?
The photographs of your client's listing are the first impression to every potential buyer. It is from these photographs that the buyers will tell their agents yes or no if they want to see the house in person.
What message is communicated to these buyers when their agent says that they can't show the house until three days from now due to the amount of interest? Is there a sense of urgency to put an offer in? How much over asking should we offer since there is so much interest?
"Listings with better photos command higher asking prices: If you believe your home is worth the investment of good photography, you'll probably ask more money for it. The surprising part is that the tactic works. At the closing table, listings with nicer photos gain anywhere between $934 and $116,076--as measured by the difference between asking and final price--over listings using photos from point-and-click camea." - The Wall Street Journal